If you live in Fulham and your sofa has survived a few moves, a few spills, and one very awkward stairwell, you already know the problem.

If your sofa is starting to look a little tired, or the armchair by the window has that familiar patchy shade that sunlight and daily life create, you are in the right place.

If you live or work near New Kings Road, you already know the mix of busy footfall, everyday dust, and the odd spill that seems to appear out of nowhere. Carpets in Fulham SW6 take a fair bit of punishment.